NSFW – "Not Safe For Work"
Have you seen the acronym "NSFW" on a post or website and wondered what it meant? NSFW means "Not safe for work", typically referring to the content being a little risqué, taboo, or inflammatory aka you may be reported to HR if you play this in the office.
Ever been surprised by something that's NSFW? It's happened to all of us, even from trusted sources, and sometimes, unfortunately, while we may play a SFW video, we are caught off guard when the next auto-played video holds a completely different message, really loud music, or something, in general that is inappropriate for the workplace or public.Facebook is helping to address NSFW in several ways and as an advertiser/marketer you'll want to take notice of some choices.
First, you'll notice that some business or news providers show blurred image previews so an audience can consent to seeing a graphic image.
Second, there is an option to save a post to view later. This gives a user the choice to view the post in the privacy of their home and solves the problem of being publicly insensitive. You can suggest that your reader do that if you think your content is NFSW.
Third, Facebook has added the ability to caption your uploaded video. Captioning is very important as millions do not turn on their sound, no matter what the post, due to environment, timing, or distrust.
If your post is something that may be NSFW, you may want to use one or more of the features above for your audience, and you can communicate it in your post by stating that it is NSFW.