NSFW – “Not Safe For Work”

Tuesday, 01 August 2017 Written by Published in Projects

NSFW – "Not Safe For Work"


Have you seen the acronym "NSFW" on a post or website and wondered what it meant? NSFW means "Not safe for work", typically referring to the content being a little risqué, taboo, or inflammatory aka you may be reported to HR if you play this in the office.

Ever been surprised by something that's NSFW? It's happened to all of us, even from trusted sources, and sometimes, unfortunately, while we may play a SFW video, we are caught off guard when the next auto-played video holds a completely different message, really loud music, or something, in general that is inappropriate for the workplace or public.Facebook is helping to address NSFW in several ways and as an advertiser/marketer you'll want to take notice of some choices.

First, you'll notice that some business or news providers show blurred image previews so an audience can consent to seeing a graphic image.

Second, there is an option to save a post to view later. This gives a user the choice to view the post in the privacy of their home and solves the problem of being publicly insensitive. You can suggest that your reader do that if you think your content is NFSW.

Third, Facebook has added the ability to caption your uploaded video. Captioning is very important as millions do not turn on their sound, no matter what the post, due to environment, timing, or distrust.

If your post is something that may be NSFW, you may want to use one or more of the features above for your audience, and you can communicate it in your post by stating that it is NSFW.

Uploading vs. Sharing Facebook Video

Thursday, 29 June 2017 Written by Published in Projects

 

We all know that videos are attention grabbers, but you may not know that Facebook promotes videos as the preferred way to advertise.  It’s uncommon to scroll through your daily feed and not see at least one or two videos, but did you notice how the videos were actually part of the post – were they shared or were they uploaded?  If you’re a business and you appreciate the fundamentals of Facebook’s algorithms, often you will take the time to upload a video versus sharing it from another site like YouTube.

The pros of uploading a video are:

  • it gets more exposure per Facebook’s policy compared to a shared video,
  • your video will stop at the end of its message while a shared video may play something of which you have no control,
  • Facebook now has a feature that allows you to add captions when you upload a video.  Captions are important in our new “sound off” relationship with social media, and
  • you can boost your video in more dynamic ways than you can a shared video. 

The pros of sharing a video are:

  • you may not own the content of the video and sharing can help provide proper recognition to the creator,
  • sharing allows you to engage with the originator’s audience in a way that isn’t possible with uploading a video (think conversations and likes),
  • it may be quicker and require a bit less tech savviness, which can be appealing to some,
  • you may not be confident in your video creation skills or simply enjoy the look of someone else’s video.

A Critical Question to Improving Your Marketing Strategy

Thursday, 15 June 2017 Written by Published in Projects

improving your marketing plan

In this age of distraction, it’s easy to want to jump on to the trendiest social platforms to catch the attention of new customers, but choosing how you spend your time, money, and marketing dollars takes strategy.  There is one simple phrase that can change everything for you: “How did you find us?”  If you start asking each and every one of your customers this question, you’ll be amazed at where you need to be and what’s working or not working.   There are variations to this question that can help you drill down even further, for example, “what key words did you search for to find us?” and “did you find our (insert social media platform) webpage first or our company website?”

5 Steps to Improving Your Marketing Strategy

  1. Create a script for your phone calls and customer service engagements.  Even if it’s one strip of paper taped to the phone or the cash register, a visual stimuli can be a friendly prompt.  Asking “How did you find us?” may seem a little awkward, but if you practice it and have it as part of your script, you will get better outcomes.
  2. Ask your existing customers which social media platforms they are currently enjoying.  As a B2B, many of your clients may be on LinkedIn.  If you deal directly with customers, your clientele may be on Facebook, Instagram, Twitter or elsewhere on the interwebs.
  3. Create a tracking system.  It’s great if you have your employees asking this critical question, but if you don’t create an easy way for them to track the response, that valuable data will be lost and your effort along with it.  
  4. Review the tracking system frequently.  You may notice a shifting trend as various social platforms become more popular or change their engagement policies. Your willingness to adapt will help you reach your target audience.
  5. Manage your reality.  If you are a non-tech savvy person who works primarily via word of mouth and are happy with the workload, then don’t overwhelm yourself with going online to create additional work for yourself.  However, If you’re like many of us and you need to reach new customers without time to wait for word of mouth, then by all means listen to your customers and begin populating the social media platforms that are appropriate.  

If you have questions about social media platforms or about creating a marketing strategy for your company, we’re happy to help, and, yes, we will ask “how did you hear about us?”  

We provide 1-on-1 social media training! Schedule your session HERE

To request a business consultation with our expert team, call #813-933-2788 or email This email address is being protected from spambots. You need JavaScript enabled to view it.

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