If your business or website can be found via Google, you’ll want to read this next part: Free SSL certificate offers can do more harm than good. We’ve been receiving a lot of questions from companies who are receiving email offers and robocalls about ways to make their website HTTPS secure. We’ll talk about why being certified secure is important in a moment. But first, here are the issues with the offers you may be receiving:
- They may be a bait-and-switch program. A salesperson may offer a “free trial” only to begin charging you an exorbitant amount of money down the road.
- “Free offers” sometimes translate to the option of issuing a self-signed SSL. Self-signed SSL’s are certificates that an organization may certify for themselves rather than a certificate issued and verified by a trusted Certificate Authority. While self-signed SSL’s are free of charge so they are appealing, they come with many downfalls, mainly that they will pop up security alert warnings to your site traffic. This may scare off your visitors, and ultimately it can cost you your customers’ trust and impact your brand reputation.
- Fake SSL’s exist. Fake SSL’s means that your web visitors’ information is not properly encrypted and can be intercepted without detection. It’s important to get your SSL certificate from a reputable and trusted resource.
- Improperly applied SSL’s can disrupt your site and how it functions, both externally and internally. What seems like a simple security addition may break your email client, or worse.
SSL Certificates Can Deeply Impact Your Company
Google has been pushing for companies to switch from an HTTP to an HTTPS site since 2014. The goal is to encrypt sites so that both the company and the user’s data are protected. This is a very good thing, however, doing so incorrectly can cause headaches, even loss of business and have legal ramifications.
You’ll notice on browsers, like Chrome, that if your site does not have an HTTPS it will be flagged as “Not Secure”. You’ll also notice that if you do a Google search, your company will not have a green lock next to the result. Not having the green lock can do a couple things:
- The site may drop down in Google’s ranking
- It may be harder to be found in search results
- You may notice a deep dip in website traffic
- Customers will hesitate to visit a site that is not SSL-secure, especially if they are entering information such as their credit card number or social security number.
Assess Your Website
If you are ready to switch from an HTTP to an HTTPs, it is vital to have your site assessed so that nothing is broken by the changeover. Each and every client is different. This is why A Media Marketing offers a free consultation to determine what is the safest and best practice to upgrade/update a website’s SSL-certificate. If you’re ready to get your green flag and improve your website’s encryption, schedule your review today.