GOOGLE’S WEBSITE RANKING – ARE YOU FAST ENOUGH?

Last month, we discussed how important HTTPs are for your website. We covered how having a verified, secured website can impact your ranking on Google. We also touched on the warning messages that visitors may receive from their browsers if visiting a page that does not have an SSL.  Another important change announced with Google’s 2018 ranking factors focuses on a website’s speed when it loads on both desktop AND mobile.

Now, why does Google care you may wonder?  More than 50 percent of users access the web via their mobile device1.  If a page loads slowly, a visitor will become frustrated, back out to Google, and search again.  Google tracks that activity and assesses the rank of the site lower because users spent so little time there. Google wants satisfied customers and, in Google’s perspective, satisfied customers find answers quickly because Google provided quality search results.

Website Tools

Google, of course, has the tools to analyze a site’s speed and mobile-friendliness based on site analysis alone, and we’ll share some of the tools developers use.  You can test your website’s mobile speed by visiting these two resources:

Test Your Load Speed

 Type your url into http://testmysite.thinkwithgoogle.com/ (this will tell you your load speed, your estimated visitor loss, and how you compare in your industry)

Checklist Impacting Your Load Speed

Improve your load speed using this resource:  http://developers.google.com/speed/pagespeed/insights/ (this site will tell you what is impacting your speed and gives tip on what’s working, what’s not, and gives a checklist on how to resolve some of your issues.)

If your site comes up as “poor” or “very slow”, you can talk to your web designer on the best ways to increase your speed and make your site more mobile-friendly.  Want to test whether your website is mobile-friendly?  Use this tool from Google’s Mobile Friendly Test.

Unsure of how to interpret the results, don’t have a web designer, or are you ready for a more dynamic site that is mobile-friendly?  Our team can help.  Contact us for a consultation today.

1 http://www.statista.com/statistics/277125/share-of-website-traffic-coming-from-mobile-devices/

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