Podcast Marketing

Podcasts Are In Demand

There are millions of podcast listeners around the world, and that number is growing every single day. All ages, races, income-brackets, education levels… nearly every demographic can find a subject or niche that interests them and keeps them downloading.

Podcasts are a way for individuals and organizations to deliver content as an easy-to-consume experience. It can be a fresh way to reach your intended audience and gain new followers.

Podcasts Should Not Stand Alone

Marketing a podcast is encompassing and downloads increase when podcasts are part of a larger, more engaging experience. Much like a radio or tv show, a book launch, or a webinar, a podcast should be strategically planned to get the most out of your marketing efforts.

Should I Start or Grow My Podcast?

Is podcasting a good idea for you? How do you reach your target audience? What’s the right time and place to promote your episodes? Can you partner and cross-promote to reach your goals? There are a lot of questions, and the answers can be quite technical.

The first step is to listen to a podcast. Ask a few friends which podcasts they listen to. Search for a favorite personality and see if they pop-up as a podcast hot or guest and give an episode a listen. You’ll probably get hooked pretty quickly and your mind will race with possibilities.

Already know you want to podcast or have an existing podcast and want to improve your reach? Let’s get started. A Media Marketing can help strategically plan your podcast marketing. Our team can train you to complete the plan or we can augment your team to manage your efforts. Contact Leslie Laney today for more details.

Tags: , , ,