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If you’ve been paying attention to the news, it's highly likely that you are aware there could be a ban on TikTok across the US. It has already begun with state Universities around the country. Politics and feelings aside, what can you do to be prepared so that businesses like ours, don’t miss a beat.
So how can we prepare if our main branding presence is on TikTok?
Don’t panic, but you may want to consider starting soon to share across platforms. If you aren’t doing much on Instagram, Facebook, or YouTube, you may want to start. These platforms aren’t going anywhere (anytime soon at least).
It’s a good practice to not rely solely on one platform anyway. One reason is because you only attract a specific audience which is directed through algorithms set in place for you by the platform. These algorithms will be different across the different platforms, which means you could be attracting new audiences in other places.
What other ways can we promote our services, and our online presence in general aside from social media?
One of the oldest and most timeless ways to promote yourself is through an email. Email Marketing still proves very effective. It may be time to amp up your newsletter game or start one. Make sure you have an email list, and if not, start one with existing customers and followers. If you don’t have any, maybe you could offer a promo for sending their email addresses.
If all social media platforms were banned this year, what would be the most important path to my business?
Your website!
Optimizing your SEO (Search Engine Optimization) is key to drive traffic to your site.
How do you come up in Google? What are the most clicked pages on your site? These are the components of a good SEO game.
Even on social media, everything you post should somehow drive consumers to your site.
Other practices you can put in place would be podcasting, blogging, vlogging. Any content that connects you with your audience should be on your site, as well as any platforms you are part of.
Ironically, their name foreshadowed their fate. TikTok has run out of time. But some things will remain timeless which allows the rest of us will keep on ticking.
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A Media Marketing has been helping our clients for over 50+ years in the Tampa Bay Area. We are a full-service marketing agency specializing in all aspects of media from social, video and web, as well as education and training for our clients. Print and ad specialties are still a valuable component in any marketing campaign and are also available to our clients. From Strategy to Implementation to Measurement, we have you covered!